Lamb Ambassador

Fact Sheet

Purpose: to develop a cadre of lamb ambassadors who will promote Minnesota and American lamb to urban customers. Individuals will gain communications skills and learn the state of the art practices of the production of American lamb. Ambassadors will be involved with Minnesota State Fair booths, area sheep festivals and in-store retail demos.

Situation: Consumers in the St. Paul - Minneapolis area lack consumer knowledge of nutritional value, eating quality, food safety and food preparation as it relates to lamb. Minnesota Lamb and Wool Producers have not had a core of industry spokespeople to educate and promote American lamb products to urban consumers. College and upper class high school students are a source of ambassadors and have interest in the promotion of the lamb industry and learn communications skills.

Expectation of lamb ambassadors: Individuals will be provided an educational background in sheep production practices, lamb product nutritional facts, lamb food recipes, and lamb food preparation. These topics will be used in the education of urban consumers so that they understand that lamb is a good protein source in their daily diet. These topics will be taught to ambassadors through on-farm and classroom training sessions provided by area lamb producers, University of Minnesota specialists, Minnesota Foundation for Responsible Animal Care, and Dorsetdale Shepherd Farms Cooperative. The materials are presented to ambassadors so that they have hands-on and state of the art information concerning the lamb industry.

Compensation: Ambassadors will be provided internships based on their interest, participation and involvement in the project. The monetary value will be a minimum of $500.00 plus expenses for mileage and other costs which relate to the intern's promotional activities. These costs must be pre-approved by the project director. The internship will be for a one year duration which can be renewed by a reapplication process.

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